Kit manufacturers Nike have submitted proposals for a merchandise deal…
MyFootballClub members are to vote on whether or not to accept a kit proposal from Nike which would begin in 2008-09 and members have been given three home and away kit choices each to choose from.
The kit designs are as below:
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Nike’s UK Team Sales Manager Paul Gillespie has outlined his company’s proposal and how it would benefit the club:
“Towards the end of 2007, a couple of MyFootballClub members
approached us. We then made direct contact with the MyFC organisers
offering to supply Ebbsfleet United (should the takeover go through,
which it now has ? congratulations!) with kit and other club
merchandise for the 2008/2009 season.
The model that we have
proposed is tried and tested and has proven to be very successful with
a number of professional League clubs.
The basis of the
proposal is that the club outsource its retail merchandising operation
to Nike, including all online sales. In return, the club will receive
quarterly royalty payments against all sales made. Royalty payment
percentages will increase with sales.
Taking replica shirts as
an example, for every replica shirt bought, the club would receive up
to 35% of the net sale. This would be pure profit for the club. If 30%
of members buy a replica shirt, or another item of similar value, the
club would receive a six-figure sum in royalties. Members will be able
to view a monthly retail sales analysis showing overall online and club
shop sales, with a break down by some of the best selling items, on an
ongoing basis.
As we have contracts in place with other
professional clubs, we are unable to disclose certain information (eg.
specific royalty levels) publicly
We believe that the benefits of this proposal for Ebbsfleet United are:
