Fleet value Virtue extension

Ebbsfleet United are pleased to confirm the continuation of our rewarding and close relationship with front-of-shirt sponsors Virtue Drinks.

The company’s Virtue Clean Energy logo will once again be front and centre on the Fleet men’s home and away shirts as we embark on a new Vanarama National League campaign in 2024/25.

The Virtue brand has been synonymous with many memorable moments in Fleet’s recent past, with our historic 75th anniversary shirts the first to carry the company’s logo. The following season, Virtue stamped further recognition into Fleet fans’ minds as we won the National League South title bearing their brand and, last season, extremely healthy shirt sales once more further cemented that relationship. 

Under founder Rahi Daneshmand, Virtue’s products are recognised in the UK and internationally and stocked by many of the leading retail chains. Virtue underwent a rebrand last year and the company’s new logo will go into production on our latest New Balance shirts ahead of this season’s big kick-off.

Heading into a fourth season proudly adorning the front of the Fleet’s shirts, Virtue are one of the club’s longest-serving such sponsors and club CEO Damian Irvine recognised the close relationship, commenting: “We first  enjoyed the support of Virtue Drinks in August 2021 and as we approach the third-year anniversary of the sponsorship, we can genuinely say we have good friends in the Virtue brand and team as an ethical and progressive front-of-shirt sponsor. 

“Rahi and his team have been genuine in their support and encouragement of the entire club during our relationship and we are equally as proud of them as Virtue continues to increase distribution and stamp its mark on the clean energy-drink market throughout the UK. We look forward to continuing to wear their logo with pride nationwide in season 2024/25.”

Virtue founder Rahi Daneshmand said of his company’s ongoing relationship with the Fleet: “We are very proud sponsors of Ebbsfleet United and really excited for our partnership to continue in the upcoming season. It has always been a pleasure to partner with the club and we look forward to the season ahead together wishing the team all the success.”

• Visit the Virtue Drinks website here.


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