Principal club sponsor Mitsubishi Electric continues to aid the Fleet’s development with a recent order for 275 home and away shirts taking our replica-kit sales to record numbers!
Mitsubishi Electric has just held two events, or what it calls its ‘BSP Conferences’ (BSP is a Business Solutions Partner, the most important of their customers), with another event still to come, where it has marketed EUFC shirts as part of a free giveaway to conference delegates.
The first conference, at Silverstone, had special guest British racing driver and TV presenter Tiff Needell and the second at Lancashire County Cricket’s Old Trafford home saw England bowler and A Question of Sport captain Phil Tufnell involved.
Steve Fleming, Mitsubishi Electric’s national sales manager, told FleetOnline, “I felt the best way to inform our customers about our association with EUFC was to give them a shirt! We are proud of our relationship with EUFC and it feels good to see the supporters home and away with our company name and logo on the front of the team shirts.”
Not only did ‘Tiff n Tuff’ take away a Fleet shirt each, but so did all the delegates at both conferences. Mitsubishi Electric ordered all the extra stock from the club, with all the proceeds from the massive number of shirt sales going to the Fleet.
Steve, a Tranmere Rovers supporter, has been at the heart of the Fleet-Mitsubishi Electric deal since it was first announced last April and was at Hemel Hempstead last week to add to his increasing tally of Fleet matches this season. He is keen to push the Fleet message as far and wide as possible. “In all this we haven’t wanted to be a silent partner,” he said. “Myself and my colleagues want to be seen to be active in our association with the club, and we want our customers to feel that way about EUFC, too.
“The feedback on the shirts was great, one because it is unusual, and two because its something they can keep, or give to their kids and family members. As Fleet fans may have seen on Twitter, a customer from Scotland tweeted he was wearing his in the gym. It’s a great talking point and gets the name of the club out there.”